Dr. (Ms.) Hena Imtiyaz
Dr. (Ms.) Hena Imtiyaz
Assistant Professor

Department
Department of Processing and food Engineering
Area of Specialization
Food and Agribusiness Management; Sustainable Food Supply Chain Management; Consumer Behaviour in Food Marketing; Food Quality and Safety Management
Phone No
+91 8881489346
E-mail
hena.imtiyaz@shuats.edu.in, henayaz1988@gmail.com

Educational Qualification
DegreeUniversity/BoardYear
Ph.DAIT Bangkok2021
M.A.B.M.AIT Bangkok2012
B.TechSHUATS2010


Professional Summary

Dr. Hena Imtiyaz obtained B. Tech. Food Technology degree from Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj, India with First Position. She received Gold Medal for her outstanding performance in undergraduate programme. She earned masters and doctoral degree from the Asian Institute of Technology (AIT), a premiere international institution catering to students and faculty from over 40 countries. She received the most prestigious H. M. Queen of Thailand scholarship and AIT Fellowship to pursue master's and doctoral programmes at AIT. She has attended several international conferences and is a member of the International Food and Agribusiness Management Association and the Agriculture and Food Marketing Association for Asia and Pacific. She has received the Young Scientist Award from BIOVED Research Society.

Her research interests include Food Business Management, Sustainable Food Supply Chain Management, Agri Supply Chain Management, Agribusiness Management, Food Value Chain Management, Consumer Behaviour in Food Marketing, Consumer Behaviour Towards Food Quality and Safety, Food Safety and World Trade, Quality and Safety Management in Food Supply Chain, Trade Policies in Food Business, Global Food Supply Chain Management, Food Trade Barrier, Global Food Marketing, Convenience Food Choice, and International Food Laws and Policies.


Expertise
  • Food Business Management
  • Agribusiness Management
  • Sustainable Food Supply Chain Management
  • Food Value Chain Management
  • Consumer Behaviours and Food Choice
  • Food Safety and World Trade
  • Quality and Safety Management in Food Supply Chain
  • Trade Policies in Food Business
  • Global Food Supply Chain Management
  • Food Trade Barrier
  • Convenience Food Choice
  • Consumer Behaviour towards Food Quality and Safety
  • International Food Laws and Policies

Projects
  • Development and Quality Evaluation of Value Added Extruded Sev, Vaugh School of Agricultrural Engineering & Technology, Sam Higginbottom University of Agriculture, Technology And Sciences, Prayagraj. (Undergraduate Project, May 2010). 
  • Production and Marketing of Fresh Vegetables and Fruits in Thailand - An Overview, School of Environment, Resources and Development, Asian Institute of Technology, Bangkok, Thailand. (Special Study, July 2011). 
  • Supply  Chain  Management  of  Fresh  Vegetables  and  fruit  –  A  Case  study  of  Allahabad,  India, School of Environment, Resources and Development, Asian Institute of Technology, Bangkok, Thailand. (Master Thesis, May 2012).
  • Sustainable food Value Chain Management: A case study of Guava, School of Environment, Resources and Development, Asian Institute of Technology, Bangkok, Thailand. (Special Study, August 2016).
  • Determinants of ready to cook and ready to eat food: A case study of four cities in Northern India, School of Environment, Resources and Development, Asian Institute of Technology, Bangkok, Thailand.  

Publications
  1. Hena, I., Shukla, R. N. and Yadav, K. C., (2012), Physico-chemical Characteristics of Extruded Sev Developed from Multipurpose flour by incorporating Spinach, Curry, Coriander and Mint Leaves Powder. The Allahabad Farmer, LXVII (2): 16-24.  (NAAS Rating – 3.12)
  2. Hena, I., and Yadav, K. C., (2013), Sensory and Textural Analysis of Value Added Extruded Sev (Crisp Snack). The Allahabad Farmer, LXVIII (2): 11 - 22. (NAAS Rating – 3.12)
  3. Hena, I., and Soni, P. (2013). Economics of production and marketing of vegetables and fruit: A Case study of District Allahabad, India. New Agriculturist, 24 (2): 235 -240. (NAAS Rating – 4.26)   
  4. Hena, I., and Soni, P. (2013). Supply chain analysis of fresh Guava (A Case Study). International Journal of Management and Business Research, 3 (4) 373 – 382. (Impact factor – 1.356); SCOPUS (Scopus 4-years Impact 0.352)   
  5. Hena, I., and Soni, P. (2013). Marketing cost, marketing loss and marketing efficiency of green chilli in different supply chains. New Agriculturist, 24 (2): 1 – 8. (NAAS Rating – 4.26) 
  6. Hena, I., and Soni, P. (2014). Evaluation of marketing supply chain performance of fresh vegetables in Allahabad district, India. International Journal of Management Sciences and Business Research, 3 (1): 72 – 83. (Impact factor – 4.136)
  7. Hena, I., and Soni, P. (2014). Purchasing behaviour of consumer for fresh vegetables and fruits in diverse market outlets. The Allahabad Farmer, LXIX (2): 30 - 37. (NAAS Rating – 3.12)
  8. Hena, I., and Soni, P. (2014). Marketing supply chain management of brinjal: Challenges and opportunities. International Journal of Management (IJM), 5 (2): 116-125. (Impact factor – 13.89 (Google Scholar Citations); SCOPUS, SCI, Web of Science)
  9. Hena, I., and Soni, P. (2014). Value Chain Analysis of Guava: Producer, Retailer and Consumer perspectives. International Journal of Management (IJM), 7 (4): 17 - 42. (Impact factor – 13.89 (Google Scholar Citations); SCOPUS, SCI, Web of Science)
  10. Hena, I., Soni, P., and Yukongdi, V. (2021). Role of Sensory Appeal, Nutrition Quality, Safety and Health Determinants on Convenience Food Choice in an Academic Environment. Foods, 10 (345) 1-17 (SCOPUS, SCI, Web of Science, Thomson Reuter Impact Factor – 4.7)
  11. Hena, I., Soni, P., and Yukongdi, V. (2021). Investigating the Role of Psychological, Social, Religious and Ethical Determinants on Consumers’ Purchase Intention and Consumption of Convenience Food. Foods, 10 (237) 1-21 (SCOPUS, SCI, Web of Science, Thomson Reuter Impact Factor – 4.7)
  12. Hena, I., Soni, P., and Yukongdi, V. (2022). Consumer’s Purchase Intention and Consumption of Convenience Food: The Role of Socio-demographic and Economic Determinants. Food Research, 6(4): 68-82. (SCOPUS, Thomson Reuter Impact Factor – 0.23) 
  13. Hena, I., Soni, P., and Yukongdi, V. (2022). Understanding Consumer’s Purchase Intention and Consumption of Convenience Food in an Emerging Economy: Role of Marketing and Commercial Determinants. Journal of Agriculture and Food, 10: 100399, 1-11. (SCOPUS, SCI (E), Cite Score – 4.8)
  14. Hena, I., Soni, P., and Yukongdi, V. (2023). Assessing the Consumers’ Purchase Intention and Consumption of Convenience Food in Emerging Economy: The Role of Physical Determinants. SAGE Open, 13(1): 1-16. (SSCI, SCOPUS, Thomson Reuter Impact Factor – 2.0)
  15. Hena, I., Soni, P., and Yukongdi, V. (2024). Understanding environmental impacts associated with production and marketing of Guava. International Journal of Management (IJM), 15(4): 113-129. (Impact factor – 13.89 (Google Scholar Citations)
  16. Singh, N., and Hena, I. (2024). Understanding the role of determinants on consumer’s purchase intention and consumption of A2 milk. International Journal of Food Science, Research and Development (IJFSRD), 2(2): 14-29. (Google Scholar Citations)
  17. Upadhyay, A. K., and Hena, I. (2024). Assessing the physico chemical and sensory characteristics of wheat-millet based puff pastry. International Journal of Food Science, Research and Development (IJFSRD), 2(2): 1-13. (Google Scholar Citations)
  18. Kumar, S. and Hena, I. (2025).  Assessing the Role of Determinants on Consumer's Purchase Intention and Consumption of Branded Bread in an Academic Environment. International Journal of Environmental and Agriculture Research, 11(4): 64–82. https://doi.org/10.5281/zenodo.15300827. (Impact Factor 6.69; NAAS Rating 4.23)

 


Conferences

Conferences/ Seminars Attended

  • Presented  poster  in  National  seminar  on  “Advanced  Technologies  in  Food  Processing for Entrepreneurship  Development” at Sam Higginbottom University of Agriculture, Technology & Sciences Deemed to be University, Allahabad, India (26th  and 27th  February, 2009).
  • Presented Poster in International Workshop on “Recent Development in Food Processing” at Sam Higginbottom Institute of Agriculture, Technology & Sciences Deemed to be University, Allahabad, India (22nd January, 2008). 

Conferences/ Seminars Organized

  • Associate Organizing Secretary, National Level Webinar on Management of Personal Finances in Association with the Association of Mutual Funds in India (February 14, 2022).
  • Organizing Secretary, Webinar on “Introduction to Asian Institute of Technology, Thailand and the SHUATS-AIT Unified Program Academic Collaborative Partnership” in collaboration with the Asian Institute of Technology, Bangkok on March 9, 2021. The webinar was focused on the opportunities for the students of SHUATS for higher education at the Asian Institute of Technology and the avenues of financial support available for them.

Teaching Experience
  • Assistant Professor, Department of Food Process Engineering, Vaugh Institute of Agriculture, Technology and Sciences, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj (September, 2019 –  till date). 
  • Taught B. Tech and M. Tech Food Technology students supervised over 30 B. Tech. and 9 M. Tech. students.

Other
  • Young Scientist Award 2013 for Agribusiness Management, Bioved Research Society, February, 2013.  
  • Gold Medal in B.   Tech.  Food Technology (Process  &   Food  Engineering), Sam Higginbottom Institute of Agriculture, Technology & Sciences.   
  • Royal Thai Queen’s Scholarship to pursue Master degree at Asian Institute of Technology, Bangkok Thailand (August 2010). 
  • AIT Fellowship to pursue Ph. D. degree at Asian Institute of Technology, Bangkok Thailand (August 2014).